Outlook makes sending bulk emails easy and affordable. We'll show how to send personalized mass emails in outlook, and we'll discuss why using an email marketing provider is preferable.

When you send an email to many recipients in your contact list, you send a mass email.

When you include endless email addresses in the CC or BCC of your email drafts, revealing the personal contact information of your email recipients is unpleasant, time-consuming, and dangerous.

Quickly send a large number of email messages to your email contacts using Outlook's mail merge tool. Additionally, you can send customized messages to each email recipient using Mail integration.

How to Send Personalized Mass Emails in Outlook

To send targeted emails and take advantage of advanced marketing features such as email segmentation and email design templates, we strongly recommend using a professional email marketing program.

Mailing Integration If you only want to send a few large emails, Outlook is still a great choice.

Here are 5 quick steps to send custom bulk emails in Outlook:

Step 1: Write your message in Microsoft Word.

Open Word and start typing the body of the email.

If you've added images or GIFs and want to see how they'll appear in the email, go to Web Layout on the View tab of the menu ribbon.

Stage 2: Launch Mail Merge

Once your email draft is ready, you can proceed to the following steps.

Select the Start Mail Merge option by clicking the Mailing tab in the menu ribbon.

A drop-down selection will appear. Select Email Messages.

Note: The next time you choose Start Mail Merge, a window will appear that highlights the Email Messages menu icon to let you know that you have already toggled this option.

Step 3: Pick the recipients of your email

Select Recipients can be found under the Mailings tab.

You'll see a drop-down menu with three choices, including:

Publish a New List
Use a current list
from the list of Outlook Contacts
Here is how each choice functions:

You can manually enter the contact information for your new email list by choosing "Type a New List."

Use a current list: Add contacts from a different file. You must set up your contact information for this option in a database with at least three columns or a spreadsheet (.cvs file) (First Name, Last Name, Email Address).

Pick from the contacts in Outlook: Choose the recipients of your emails from the MS Outlook contact lists (aka your address book). This includes email addresses that you have contacted in the past using Outlook.

how to send a mass email-Pick from the contacts in Outlook

If you don't already have one, create one by selecting Custom Columns.

Edit the entries in your contact list (double-click any column) to clean it up. Additionally, you can manually add or remove entries.

To store your updated address list as a file on your computer, click OK. Any new address list will be saved under "...DocumentsMy Data Sources" by default.

Step 4: Make your message unique

Once you've added your subscribers to your recipient list, you can now personalize your message.

Changing the formal address and name convention of the first line of your email allows you to personalize it.

how to send a mass email-Make your message unique

Select Greeting Line under the Mailing tab.

Click OK when you've made the necessary changes and are satisfied.

You can add any recipient list column as a dynamic field to your email using the Insert Merge Field function.

Select Insert Merge Field from the Mailing menu.

For example, a column labeled "Company" could replace the name of the company your email recipient works for.

Place the newly added insert fields with double angle quotes ("«») where you think they fit most comfortably.

Step 5: Complete and combine.

You can send your first mass mailing without any problems because personalization is already included. On the ribbon menu, select Delete and Merge, then select Send Email Messages.